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AJ

Alex Johnson

Account Manager

Performance Analytics

AJ

Performance Analytics

Last 12 Months — $3025K total revenue across all clients

$3025K

Total Revenue

279.7M

Total Impressions

2.85%

Avg. CTR

202,700

Total Conversions

Revenue by Client

Monthly billing revenue breakdown

TechNovaBrandCoVertex AutoApex DigitalLuminaryOthers

Revenue by Channel

Total billing split by ad channel

$3025K

Total

Display30.0%$907K
SEM25.0%$756K
Video18.0%$544K
Native15.0%$454K
Retargeting8.0%$242K
CTV4.0%$121K

CTR Trends by Channel

Click-through rate over time, per channel

SEMNativeDisplayVideo

Top Clients by Revenue

Ranked share of total billing

1Others
41.0%$1241K
2TechNova
22.6%$684K
3BrandCo
17.9%$542K
4Luminary
11.4%$346K
5Vertex Auto
4.7%$142K
6Apex Digital
2.3%$70K

Campaign Performance Breakdown

14 campaigns with performance data

CampaignChannelsStatusImpressionsClicksCTRConversionsSpendPerformance
TN

Q4 Holiday Rush

TechNova Inc.

DisplaySEM
Completed6.2M148,8002.4%4,200$29,100Above Target
AD

Product Launch Push

Apex Digital Solutions

SEMShopping
Live4.1M118,9002.9%3,420$19,600On Track
VA

Spring Sales Event

Vertex Automotive

SEMVideo
Live3.2M102,4003.2%2,900$16,200On Track
PF

New Year New You (Ext.)

Pinnacle Fitness

DisplaySocialNative
Live2.8M100,8003.6%2,420$14,200Above Target
BC

Q2 Retargeting

BrandCo Media

VideoDisplay
Live1.8M75,6004.2%2,200$11,200Above Target
TN

Spring Display Boost

TechNova Inc.

Display
Live2.4M91,2003.8%1,840$9,800Above Target
VA

CTV Brand Push

Vertex Automotive

CTV
Live890K7,1200.8%320$9,800On Track
LP

Patient Education Series

Luminary Pharma

Native
Live1.4M47,6003.4%1,140$9,100Above Target
LP

HCP Awareness Spring

Luminary Pharma

DisplayProgrammatic
Live2.1M39,9001.9%602$8,400On Track
CS

PLG Acquisition Drive

CloudSprint SaaS

SEMDisplay
Live820K39,3604.8%1,880$7,400Above Target
TN

Brand Awareness Q2

TechNova Inc.

DisplayNative
Live1.6M38,4002.4%580$6,200On Track
AD

Shopping Ads Q2

Apex Digital Solutions

Shopping
Live980K30,3803.1%890$5,400On Track
FB

Local Display Q2

FreshBrew Coffee

DisplayLocal
Live380K7,9802.1%312$2,800On Track
SE

Summer Events Promo

Stellar Events Group

DisplayNative
Live540K6,4801.2%98$2,100Below Target